08/14/2020 11:47 AM
Branded t-shirts are easy to customize, making them the perfect advertising vehicle for your small business marketing campaigns, or your next customer retention strategy.
Custom tees are a great way to promote your brand, build up customer loyalty and show off your businesses' creative side.
They can be used in different ways including advertising, brand awareness, fundraising, and even product promotion. In fact, they are often seen as a symbol of your company's culture.
In this blog post I'm going to show you 5 simple ways that you can use custom t-shirts to market & grow your company and stand out while doing so.
1. How Can You Use Custom Shirts For New Customer Acquisition?
Branded t-shirts can be hugely successful in customer acquisition or retention if done properly.
You send your customers a free a t-shirt after a big purchase, or give new potential customers the opportunity to win a free shirt in exchange for their contact info via your website or (offline) contest box.
The shirt is cool and the offer is simple. Your return on investment is really awesome as well! You get potential customer's contact info and your brand will be worn favorably by the wearer.
In-turn, they're now rocking your shirt and spreading the word about your business by wearing it out for the long term.
2. What Are Some Ways To Use Custom Apparel For Team Morale Building?
It's not always easy building a top notch team. Boundaries between different cultures, ages, and various employee interests create numerous obstacles for building morale among your staff.
Custom t-shirts offer an excellent way to connect with clients and employees alike.
Shirts play a huge role when it comes to uniting teams together. They allow for people from different backgrounds to come together under one common cause. (Yes, that means your business!)
Not only that but custom tees are great tools for celebrating company-wide wins and providing opportunities for your team to promote the business beyond the office walls.
Plus everyone looks good in them!
Free Resource: Promo Products Game Plan PDF
We get it! It can be overwhelming to figure out which custom products are best for your business. So we made the new guy craft this curated short-list of the Top 8 Best Custom Promo Products. (You know, to save you all the hassle) - Click the green button & get access today!
3. Why Should You Give Out Custom Swag To New Hires / Interns?
Internship t-shirt designs help companies create an immersive tangible experience for their new hires by inviting them into the company’s culture.
An excellent internship program helps recruit new employees and keeps your business rolling. You may want to consider special "first day" items such as branded t-shirts or other useful promo products for them to wear, or utilize during their internship period.
Be sure to check out our other more in-depth blog article about creating the perfect employee onboarding kit.
4. Promote Your Products / Services At Events Or On-Site
Custom t-shirts are perfect for promoting your services or new product launch. You can print your logo or slogan on them and hand them out at trade shows, events, conferences, etc and get potential customers attention. If done properly, this will help create awareness about your brand's booth and increase sales or hype.
Not going to the next swanky business conference? Let's say you're looking for a unique way to promote your grocery store or restaurant for example. - Yeah, we're talking about you Buehler's Fresh Foods.. ;) ;)
Consider creating custom t-shirts or customizable pin-back buttons with slogans and designs that will leave a lasting impression on your daily customers.
For example, you could design a shirt (or apron in this case) with a funny saying or slogan that will encourage your customers to purchase a specific sale item or your seasonal food special.
5. Create A Memorable After Order Experience
The best way to create a memorable after order experience is to provide the customer with something unique & useful. Depending on your business type and size of your average purchase, this could be anything from a customized t-shirt, or other items like a branded coffee mug paired with a heavy discount / coupon to use at their next visit.
(If you really want to impress them, send the mug pre-filled with free coffee already in it)
If you want to go all out, consider creating a full blown Thank You Kit that includes a few useful promo products inside.
Although, customized t-shirts are still easy and unique, thank you kits allow you to communicate your message clearly and help build brand loyalty among your customers.
In conclusion, custom t-shirts are a great way to market your business and provide you with a unique way to get in front of a larger set of eyeballs in the long run. So if you’re looking to create a memorable experience for your customers, promotional products like custom printed t-shirts might just be what your business needs.
They’re affordable, versatile, and promote long term brand awareness. They can also provide a unique opportunity to build customer loyalty and generate some sweet new leads!
Of course custom tees are a main staple here at Superior Merch, but also consider other types of promo products such as printed pens, mugs, embroidered hats, and much more.
The possibilities and number of combinations for pairing custom printing with your businesses marketing campaigns are literally endless!
Does your organization need help standing out? Click here to see what we can do for your business.